{"id":20657,"date":"2024-09-27T09:08:14","date_gmt":"2024-09-27T02:08:14","guid":{"rendered":"https:\/\/news.ums.ac.id\/id\/?p=20657"},"modified":"2024-09-27T09:08:14","modified_gmt":"2024-09-27T02:08:14","slug":"wmk-ums-2024-bisnis-itu-tidak-hanya-mengejar-dunia-tapi-juga-akhirat","status":"publish","type":"post","link":"https:\/\/news.ums.ac.id\/id\/berita\/wmk-ums-2024-bisnis-itu-tidak-hanya-mengejar-dunia-tapi-juga-akhirat\/","title":{"rendered":"WMK UMS 2024, Bisnis Itu Tidak Hanya Mengejar Dunia, Tapi Juga Akhirat"},"content":{"rendered":"

ums.ac.id, SURAKARTA<\/strong> – Peserta Wirausaha Merdeka Kampus Merdeka (WMK) Tahun 2024 di Universitas Muhammadiyah Surakarta (UMS) mendapatkan materi dari Akabe Building Character, Andi Kusuma Brata.S.Kom., MM., M.Kom., yang membahas materi dengan judul \u201cWork is Worship, Spiritual Preneur\u201d di Lantai3 Hotel Assalam.<\/p>\n

Pada awal penjelasan materi, Andi Kusuma Brata memaparkan revolusi industri yang terjadi di Indonesia.<\/p>\n

\u201cSaat ini walaupun sudah ada industry 5.0 tapi kita masih berada di industri 4.0,\u201d ungkapnya Kamis, (26\/9).<\/p>\n

\"\"<\/p>\n

Menurutnya, kesuksesan itu direncanakan. Sehingga perlu tahu pada umur 0-20 itu belajar, 20-40 itu menabung, 40-60 investasi. Maka sebelum 60 tahun kita sudah merasakan keuntungannya.<\/p>\n

\u201cSyarat sukses dalam bisnis itu intinya jangan jauh dari Tuhan,\u201d tegasnya.<\/p>\n

Dia mengungkapkan berbagi adalah cara berkomunikasi. Tetapi nasib tidak pernah berpihak kepada orang pemalas.<\/p>\n

\u201cDiam tapi daya rusaknya luar biasa adalah malas. Kemudian jauhi prasangka, jadi ketika menentukan kebijakan itu jangan didasarkan suka atau tidak suka,\u201d tambahnya.<\/p>\n

Andi menegaskan marketing sekarang itu tidak menjual produk, tetapi menjual pengalaman.<\/p>\n

\u201cBisnis itu kita mengenal marketing mix, 4P (product, place, promotion, price) jadi 4C (customer, convenience, communication, cost) jadi (expectation, experience, emotional, evaluation),\u201d paparnya.<\/p>\n

Bisnis itu urusan dunia, lanjutnya, maka jangan lupa tetap dekat dengan Tuhanmu.<\/p>\n

Salah satu peserta, Alex Yuniarto dari Universitas Dharma AUB Surakarta menyampaikan setelah mendapatkan materi tersebut menjadi lebih sadar, bahwa dalam berbisnis itu yang dikejar tidak hanya dunia, tetapi juga perlu memikirkan akhirat.<\/p>\n

\u201cTernyata bisnis itu, fokusnya tidak hanya ke hal-hal yang berkaitan teoritisnya saja. Tetapi ada spiritualitasnya juga,\u201d tambahnya.<\/p>\n

Alex Yuniarto berharap, nanti akan jadi wirausahawan yang bermanfaat untuk diri sendiri dan juga orang lain, sukses dunia dan sukses akhirat. (Fika\/Humas)<\/p>\n","protected":false},"excerpt":{"rendered":"

ums.ac.id, SURAKARTA – Peserta Wirausaha Merdeka Kampus Merdeka (WMK) Tahun 2024 di Universitas Muhammadiyah Surakarta (UMS) mendapatkan materi dari Akabe Building Character, Andi Kusuma Brata.S.Kom., MM., M.Kom., yang membahas materi dengan judul \u201cWork is Worship, Spiritual Preneur\u201d di Lantai3 Hotel Assalam. Pada awal penjelasan materi, Andi Kusuma Brata memaparkan revolusi industri yang terjadi di Indonesia. […]<\/p>\n","protected":false},"author":8,"featured_media":20658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[11,122],"class_list":["post-20657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","tag-terkini","tag-wmk-ums","entry","has-media"],"yoast_head":"\nWMK UMS 2024, Bisnis Itu Tidak Hanya Mengejar Dunia, Tapi Juga Akhirat - Berita UMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.ums.ac.id\/id\/berita\/wmk-ums-2024-bisnis-itu-tidak-hanya-mengejar-dunia-tapi-juga-akhirat\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WMK UMS 2024, Bisnis Itu Tidak Hanya Mengejar Dunia, Tapi Juga Akhirat - Berita UMS\" \/>\n<meta property=\"og:description\" content=\"ums.ac.id, SURAKARTA – Peserta Wirausaha Merdeka Kampus Merdeka (WMK) Tahun 2024 di Universitas Muhammadiyah Surakarta (UMS) mendapatkan materi dari Akabe Building Character, Andi Kusuma Brata.S.Kom., MM., M.Kom., yang membahas materi dengan judul \u201cWork is Worship, Spiritual Preneur\u201d di Lantai3 Hotel Assalam. 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