{"id":24591,"date":"2025-02-27T08:49:03","date_gmt":"2025-02-27T01:49:03","guid":{"rendered":"https:\/\/news.ums.ac.id\/id\/?p=24591"},"modified":"2025-02-27T08:49:03","modified_gmt":"2025-02-27T01:49:03","slug":"strategi-humas-ums-jadi-rujukan-tim-media-diktilitbang-pp-muhammadiyah-lakukan-studi-banding","status":"publish","type":"post","link":"https:\/\/news.ums.ac.id\/id\/berita\/strategi-humas-ums-jadi-rujukan-tim-media-diktilitbang-pp-muhammadiyah-lakukan-studi-banding\/","title":{"rendered":"Strategi Humas UMS Jadi Rujukan, Tim Media Diktilitbang PP Muhammadiyah Lakukan Studi Banding"},"content":{"rendered":"

ums.ac.id, SURAKARTA<\/strong> \u2013 Biro Humas dan Pemeringkatan (BHP) Universitas Muhammadiyah Surakarta (UMS) menerima kunjungan dari Tim Media Majelis Pendidikan Tinggi, Penelitian, dan Pengembangan (Diktilitbang) Pimpinan Pusat (PP) Muhammadiyah pada Rabu (26\/2).<\/p>\n

Kegiatan yang berlangsung di Ruang Sidang Badan Pembina Harian (BPH) Lt. 6 Gedung Induk Siti Walidah (GISW) Kampus 2 UMS ini bertujuan untuk membahas manajemen humas dan media, optimalisasi pengelolaan konten di media sosial, fotografi, website, serta campus tour.<\/p>\n

\"\"<\/p>\n

Kunjungan ini dihadiri oleh 8 perwakilan Tim Media Diktilitbang PP Muhammadiyah dan disambut oleh jajaran BHP UMS yang aktif dalam pengelolaan komunikasi, sosial media, dan publikasi universitas. Kunjungan ini merupakan kali pertama dan merupakan program dari Tim Media Majelis Diktilitbang untuk bersilaturahmi ke Tim Media PTMA untuk menimba ilmu tentang pengelolaan media.<\/p>\n

Perwakilan Tim Media Majelis Diktilitbang, Bima Aditya Fajrian, S.IP., menerangkan bahwa saat ini timnya hanya terfokus untuk mengejar angka-angka seperti jumlah engagement, like, share saja. Selain itu, juga harus memiliki ide-ide kreatif, inovasi, dan merangkul orang yang sebelumnya tidak paham, menjadi paham.<\/p>\n

\u201cJadi tidak hanya mengejar angka, namun juga harus mencerdaskan,\u201d katanya.<\/p>\n

Bima menerangkan sudah beberapa kali merencanakan untuk silaturahmi ke UMS, karena dari survei internal yang dilaksanakan, UMS merupakan salah satu universitas di Perguruan Tinggi Muhammadiyah Aisyiyah (PTMA) yang mempunyai publikasi dan tim humas yang paling baik.<\/p>\n

\u201cMaka dari itu kami memutuskan untuk berkunjung ke UMS untuk belajar lebih dalam tentang strategi, manajemen, dan yang paling membuat penasaran yaitu bagaimana UMS itu meramu seluruh elemen dari universitas dapat dijangkau,\u201d terang Bima.<\/p>\n

Setelah melaksanakan kunjungan di BHP UMS, Bima mengatakan bahwa Humas UMS mempunyai pengelolaan media yang matang dengan strategi yang sangat baik. Kegiatan ini juga merupakan ikhtiarnya untuk bersilaturahmi ke PTMA untuk saling bertukar ilmu.<\/p>\n

\u201cTerima kasih kepada UMS yang telah menerima kunjungan kami, kami berharap kedepan dapat berkunjung lagi ke UMS untuk belajar lebih banyak,\u201d pungkasnya.<\/p>\n

\"\"
Kepala BHP UMS, Gunawan Ariyanto, S.T., M.Comp.Sc, Ph.D.<\/figcaption><\/figure>\n

Kepala BHP UMS, Gunawan Ariyanto, S.T., M.Comp.Sc, Ph.D., dalam sambutannya menyampaikan bahwa pertemuan ini menjadi momen strategis untuk berbagi pengalaman dan memperkuat sinergi dalam pengelolaan humas di lingkungan perguruan tinggi Muhammadiyah.<\/p>\n

Gunawan juga memaparkan struktur yang ada di dalam Humas UMS, meliputi Pemberitaan, Sosial Media, Rumah Produksi, dan Marketing Komunikasi.<\/p>\n

Dalam diskusi, Tim Media Diktilitbang PP Muhammadiyah menggali lebih dalam terkait struktur organisasi dan deskripsi pekerjaan dalam manajemen humas di UMS.<\/p>\n

Kabid Humas dan Media UMS, Dr. Budi Santoso, S.Sos., M.Si., menjelaskan bagaimana pembagian tugas dan peran dalam tim, mulai dari produksi konten, publikasi, hingga pengelolaan media sosial. Selain itu, dibahas pula strategi optimalisasi konten agar lebih menarik dan informatif bagi masyarakat luas.<\/p>\n

\"\"
Kabid Humas dan Media UMS, Dr. Budi Santoso, S.Sos., M.Si.<\/figcaption><\/figure>\n

Selain diskusi manajemen humas, pertemuan ini juga membahas teknik fotografi yang efektif untuk mendukung publikasi kampus, Editorial Planner dari sosial media, serta brainstorming dan evaluasi terhadap konten oleh Marketing Communication.<\/p>\n

Sebagai bagian dari kunjungan, Tim Media Diktilitbang PP Muhammadiyah juga diajak untuk mengikuti campus tour guna melihat lebih dekat fasilitas dan suasana akademik di UMS. Mereka mengunjungi beberapa area strategis di kampus, termasuk ruang-ruang perkuliahan, laboratorium, serta fasilitas pendukung lainnya yang mencerminkan keunggulan UMS sebagai perguruan tinggi Muhammadiyah terkemuka.<\/p>\n

Melalui kunjungan ini, diharapkan terdapat peningkatan sinergi dan inovasi dalam pengelolaan media dan komunikasi di lingkungan perguruan tinggi Muhammadiyah. Dengan strategi yang tepat, humas dapat semakin berperan dalam memperkuat branding dan reputasi institusi di tingkat nasional maupun internasional. (Yusuf\/Humas)<\/p>\n","protected":false},"excerpt":{"rendered":"

ums.ac.id, SURAKARTA \u2013 Biro Humas dan Pemeringkatan (BHP) Universitas Muhammadiyah Surakarta (UMS) menerima kunjungan dari Tim Media Majelis Pendidikan Tinggi, Penelitian, dan Pengembangan (Diktilitbang) Pimpinan Pusat (PP) Muhammadiyah pada Rabu (26\/2). Kegiatan yang berlangsung di Ruang Sidang Badan Pembina Harian (BPH) Lt. 6 Gedung Induk Siti Walidah (GISW) Kampus 2 UMS ini bertujuan untuk membahas […]<\/p>\n","protected":false},"author":8,"featured_media":24594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[188,107,11],"class_list":["post-24591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","tag-bhp","tag-muhammadiyah","tag-terkini","entry","has-media"],"yoast_head":"\nStrategi Humas UMS Jadi Rujukan, Tim Media Diktilitbang PP Muhammadiyah Lakukan Studi Banding - Berita UMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.ums.ac.id\/id\/berita\/strategi-humas-ums-jadi-rujukan-tim-media-diktilitbang-pp-muhammadiyah-lakukan-studi-banding\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategi Humas UMS Jadi Rujukan, Tim Media Diktilitbang PP Muhammadiyah Lakukan Studi Banding - Berita UMS\" \/>\n<meta property=\"og:description\" content=\"ums.ac.id, SURAKARTA \u2013 Biro Humas dan Pemeringkatan (BHP) Universitas Muhammadiyah Surakarta (UMS) menerima kunjungan dari Tim Media Majelis Pendidikan Tinggi, Penelitian, dan Pengembangan (Diktilitbang) Pimpinan Pusat (PP) Muhammadiyah pada Rabu (26\/2). 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