{"id":28373,"date":"2025-07-30T11:01:47","date_gmt":"2025-07-30T04:01:47","guid":{"rendered":"https:\/\/news.ums.ac.id\/id\/?p=28373"},"modified":"2025-07-30T11:02:12","modified_gmt":"2025-07-30T04:02:12","slug":"usung-inovasi-website-untuk-umkm-mahasiswa-feb-ums-raih-medali-perak-di-ajang-idea-fest-3","status":"publish","type":"post","link":"https:\/\/news.ums.ac.id\/id\/berita\/usung-inovasi-website-untuk-umkm-mahasiswa-feb-ums-raih-medali-perak-di-ajang-idea-fest-3\/","title":{"rendered":"Usung Inovasi Website untuk UMKM, Mahasiswa FEB UMS Raih Medali Perak di Ajang Idea Fest 3"},"content":{"rendered":"<p><a href=\"https:\/\/www.ums.ac.id\/\">ums.ac.id, SURAKARTA<\/a> \u2013 Mahasiswa Fakultas Ekonomi dan Bisnis (FEB) Universitas Muhammadiyah Surakarta (UMS) kembali menorehkan prestasi gemilang di tingkat nasional. Tim yang dipimpin oleh Syaban Al Musyaffa Ibnu Ahmad bersama dua rekannya, Fauzan Muhammad Ihsan dan Heilin Alber Siva Haryoko, mengusung karya bertajuk &#8220;Branova: Inovasi Website Terintegrasi sebagai Solusi Branding dan Marketing UMKM Pertama di Indonesia,&#8221; berhasil meraih medali perak dalam ajang Idea Fest 3.<\/p>\n<p>Karya itu berhasil menempati posisi bergengsi di subtema bidang ekonomi setelah melalui serangkaian seleksi ketat sejak Maret 2025. Syaban menjelaskan bahwa inspirasi karyanya lahir dari keprihatinan terhadap kondisi UMKM di Indonesia. Berdasarkan data Bank Indonesia, sekitar 80% UMKM tidak mampu bertahan lebih dari tiga tahun.<\/p>\n<p>\u201cSalah satu penyebab utamanya adalah lemahnya literasi digital dan kurangnya inovasi dalam promosi. Branova hadir sebagai solusi untuk mengatasi tantangan itu,\u201d ungkap Syaban Al Musyaffa Ibnu Ahmad saat ditemui pada Rabu (30\/7).<\/p>\n<p>Sebagai mahasiswa FEB, Syaban merasa terpanggil untuk memberikan kontribusi nyata sesuai dengan bidang keilmuannya. Ia juga menegaskan pentingnya memanfaatkan masa kuliah untuk mengikuti berbagai kompetisi yang dapat memperluas pengalaman dan wawasan.<\/p>\n<p>\u201cMenjadi mahasiswa harus bisa memanfaatkan kesempatan. Ini salah satu cara saya mengekspresikan diri dan potensi,\u201d tuturnya.<\/p>\n<p>Menariknya, dalam perlombaan itu, tim Syaban tidak didampingi dosen pembimbing (dosbing). Meski demikian, mereka mendapat dukungan emosional dan finansial dari pihak FEB UMS dan program studi. Ide Branova sendiri mulai dirancang sejak Mei 2025, dan melalui proses kurasi serta seleksi finalis yang dilakukan secara daring.<\/p>\n<p>Pada tahap final di Malang, para peserta mempresentasikan karya secara langsung di hadapan dewan juri yang diselenggarakan pada 26-27 Juli 2025 di Malang Creative Centre, Jawa Timur.<\/p>\n<p>\u201cAlhamdulillah presentasi berjalan lancar meski agak gugup karena kami hanya diberi waktu 4 menit untuk menyampaikan ide yang cukup kompleks,\u201d kata Syaban.<\/p>\n<p>Keberhasilan ini menjadi kebanggaan tersendiri bagi UMS. Syaban menyebut UMS memiliki peran besar dalam mendukung mahasiswa untuk berkompetisi di tingkat nasional.<\/p>\n<p>\u201cUMS menjadi wadah yang sangat penting karena telah memberikan ruang bagi saya untuk terus berkembang,\u201d ucapnya.<\/p>\n<p>Ia juga mengaku senang bisa mengharumkan nama kampus di luar lingkungan UMS. Menurutnya, penghargaan ini bukanlah akhir, melainkan awal dari pengembangan ide yang lebih serius dan berdampak. (Yusuf\/Humas)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ums.ac.id, SURAKARTA \u2013 Mahasiswa Fakultas Ekonomi dan Bisnis (FEB) Universitas Muhammadiyah Surakarta (UMS) kembali menorehkan prestasi gemilang di tingkat nasional. Tim yang dipimpin oleh Syaban Al Musyaffa Ibnu Ahmad bersama dua rekannya, Fauzan Muhammad Ihsan dan Heilin Alber Siva Haryoko, mengusung karya bertajuk &#8220;Branova: Inovasi Website Terintegrasi sebagai Solusi Branding dan Marketing UMKM Pertama di [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":28374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[133,6,11],"class_list":["post-28373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","tag-feb","tag-prestasi","tag-terkini","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Usung Inovasi Website untuk UMKM, Mahasiswa FEB UMS Raih Medali Perak di Ajang Idea Fest 3 - Berita UMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.ums.ac.id\/id\/berita\/usung-inovasi-website-untuk-umkm-mahasiswa-feb-ums-raih-medali-perak-di-ajang-idea-fest-3\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usung Inovasi Website untuk UMKM, Mahasiswa FEB UMS Raih Medali Perak di Ajang Idea Fest 3 - Berita UMS\" \/>\n<meta property=\"og:description\" content=\"ums.ac.id, SURAKARTA \u2013 Mahasiswa Fakultas Ekonomi dan Bisnis (FEB) Universitas Muhammadiyah Surakarta (UMS) kembali menorehkan prestasi gemilang di tingkat nasional. 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