{"id":35305,"date":"2026-02-21T05:06:54","date_gmt":"2026-02-20T22:06:54","guid":{"rendered":"https:\/\/news.ums.ac.id\/id\/?p=35305"},"modified":"2026-02-21T05:06:54","modified_gmt":"2026-02-20T22:06:54","slug":"forum-sinergi-akademisi-ums-ukm-penguatan-inovasi-dan-daya-saing-bisnis-berkelanjutan","status":"publish","type":"post","link":"https:\/\/news.ums.ac.id\/id\/berita\/forum-sinergi-akademisi-ums-ukm-penguatan-inovasi-dan-daya-saing-bisnis-berkelanjutan\/","title":{"rendered":"Forum Sinergi Akademisi UMS-UKM: Penguatan Inovasi Dan Daya Saing Bisnis Berkelanjutan"},"content":{"rendered":"

ums.ac.id, SURAKARTA – Pusat Studi Inovasi, Kewirausahaan, dan Kewirausahaan Sosial (Puswirasos) Universitas Muhammadiyah Surakarta (UMS) menggelar Forum Sinergi Akademisi-UKM: Penguatan Inovasi dan Daya Saing Bisnis Berkelanjutan pada Sabtu, (14\/2) di Ruang Rapat Fakultas Ekonomi dan Bisnis (FEB) UMS. Kegiatan ini menghadirkan akademisi dan pelaku Usaha Kecil dan Menengah (UKM) untuk membangun kolaborasi nyata antara kampus dan dunia usaha.<\/p>\n

Ketua Puswirasos UMS, Soepatini, Ph.D., menyampaikan apresiasi kepada peserta yang merupakan pelaku UKM. Ia menilai kehadiran praktisi sangat penting bagi mahasiswa.<\/p>\n

\u201cKami mengapresiasi bapak ibu pelaku UKM yang sudah hadir. Semoga pengalaman panjenengan yang terjun langsung ke bisnis bisa memberi motivasi kepada mahasiswa untuk berani memulai dan mengembangkan usaha,\u201d ujarnya, Jum\u2019at, (20\/2).<\/p>\n

Dalam sesi materi, Maliyana Nur Wijayanti, S.Pd., M.M., menekankan pentingnya manajemen dasar dan strategi berbasis data.<\/p>\n

\"\"<\/p>\n

\u201cUsaha Mikro, Kecil, dan Menengah atau UMKM harus memisahkan keuangan usaha dan pribadi, menyusun pencatatan yang rapi, serta membangun strategi pemasaran berbasis data agar usaha bisa berkembang dan berkelanjutan,\u201d ujarnya.<\/p>\n

Pemateri selanjutnya, Dr. Aflit Nuryulia Praswati, S.Sos., S.E., M.M., CMA, menekankan peran strategis perguruan tinggi dalam penguatan UKM.<\/p>\n

\u201cPerguruan tinggi harus hadir melalui riset, pendampingan, dan inkubasi bisnis agar kolaborasi dengan UMKM benar-benar memberi dampak nyata bagi mahasiswa dan pelaku usaha,\u201d tegasnya.<\/p>\n

Ia memaparkan rencana magang terstruktur, sertifikasi kewirausahaan, serta penguatan soft skills dan business mindset mahasiswa.<\/p>\n

Diskusi berlangsung interaktif. Sejumlah pelaku UKM menyampaikan tantangan riil di lapangan, mulai dari lemahnya digital marketing, keterbatasan manajemen ekspor, hingga kesiapan mental mahasiswa magang.<\/p>\n

Salah satu peserta, Yani Mardiyanto, menyampaikan harapannya terhadap perubahan sistem pembelajaran.<\/p>\n

\u201cTolong akademisi memberikan perubahan konsep pembelajaran agar bisa diterapkan saat kerja,\u201d ungkapnya.<\/p>\n

Ia menilai mahasiswa yang sudah lulus perlu lebih siap secara praktik, terutama dalam akuntansi dan manajemen usaha.<\/p>\n

Menanggapi hal tersebut, Prof. Kussudyarsana, Guru Besar UMS Bidang Ilmu Manajemen Strategi Kewirausahaan dan Tata Kelola Perusahaan Keluarga, yang turut hadir dalam acara tersebut menegaskan komitmen perguruan tinggi untuk melakukan perbaikan.<\/p>\n

\u201cMahasiswa harus dipersiapkan dengan ilmu, mental dan kesiapan praktik sebelum terjun ke dunia magang agar benar benar siap menghadapi tantangan dunia kerja dan bisnis,\u201d ujarnya.<\/p>\n

Forum ini, lanjutnya, menghasilkan komitmen untuk menyusun profiling kebutuhan UKM, memperkuat sistem magang berbasis kinerja, serta membangun pendampingan bisnis yang terukur.<\/p>\n

\u201cKolaborasi ini diharapkan mampu meningkatkan kesiapan mahasiswa sekaligus daya saing pelaku UKM secara berkelanjutan,\u201d pungkasnya. (Adi\/Humas)<\/p>\n","protected":false},"excerpt":{"rendered":"

ums.ac.id, SURAKARTA – Pusat Studi Inovasi, Kewirausahaan, dan Kewirausahaan Sosial (Puswirasos) Universitas Muhammadiyah Surakarta (UMS) menggelar Forum Sinergi Akademisi-UKM: Penguatan Inovasi dan Daya Saing Bisnis Berkelanjutan pada Sabtu, (14\/2) di Ruang Rapat Fakultas Ekonomi dan Bisnis (FEB) UMS. Kegiatan ini menghadirkan akademisi dan pelaku Usaha Kecil dan Menengah (UKM) untuk membangun kolaborasi nyata antara kampus […]<\/p>\n","protected":false},"author":8,"featured_media":35308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[133,89,11],"class_list":["post-35305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","tag-feb","tag-pengabdian-ums","tag-terkini","entry","has-media"],"yoast_head":"\nForum Sinergi Akademisi UMS-UKM: Penguatan Inovasi Dan Daya Saing Bisnis Berkelanjutan - Berita UMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.ums.ac.id\/id\/berita\/forum-sinergi-akademisi-ums-ukm-penguatan-inovasi-dan-daya-saing-bisnis-berkelanjutan\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forum Sinergi Akademisi UMS-UKM: Penguatan Inovasi Dan Daya Saing Bisnis Berkelanjutan - Berita UMS\" \/>\n<meta property=\"og:description\" content=\"ums.ac.id, SURAKARTA – Pusat Studi Inovasi, Kewirausahaan, dan Kewirausahaan Sosial (Puswirasos) Universitas Muhammadiyah Surakarta (UMS) menggelar Forum Sinergi Akademisi-UKM: Penguatan Inovasi dan Daya Saing Bisnis Berkelanjutan pada Sabtu, (14\/2) di Ruang Rapat Fakultas Ekonomi dan Bisnis (FEB) UMS. 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