{"id":7534,"date":"2023-08-09T09:51:06","date_gmt":"2023-08-09T02:51:06","guid":{"rendered":"https:\/\/news.ums.ac.id\/id\/?p=7534"},"modified":"2023-08-09T09:51:06","modified_gmt":"2023-08-09T02:51:06","slug":"bambang-gage-design-berikan-strategi-mengenal-pasar-bisnis-pada-peserta-wmk-ums-2023","status":"publish","type":"post","link":"https:\/\/news.ums.ac.id\/id\/berita\/bambang-gage-design-berikan-strategi-mengenal-pasar-bisnis-pada-peserta-wmk-ums-2023\/","title":{"rendered":"Bambang GAGE Design, Berikan Strategi Mengenal Pasar Bisnis pada Peserta WMK UMS 2023"},"content":{"rendered":"<p><strong>ums.ac.id, SOLO<\/strong> \u2013 Sebagai Perguruan Tinggi Pelaksana (PTP) Wirausaha Merdeka (WMK) tahun 2023, Universitas Muhammadiyah Surakarta (UMS) memberikan serangkaian materi sebagai bekal mahasiswa dalam mengembangkan wirausaha. Pemaparan materi tersebut dilaksanakan secara hybrid melalui zoom meeting dan langsung di Ruang Seminar Gedung Edutorium UMS, Senin (8\/8).<\/p>\n<p>Setelah mendapatkan pengenalan potensi dan bakat bisnis, materi selanjutnya yang diberikan pada peserta WMK UMS 2023, sangat menarik dengan tema \u2018Strategi Mengenal Pasar Bisnis\u2019 yang disampaikan Bambang Nugroho, S.Sn pemilik GAGE Design.<\/p>\n<p>Pada awal materi, salah satu peserta WMK, Gandi Taufik mahasiswa Universitas Muhammadiyah Tasikmalaya ditantang untuk menceritakan usaha yang sudah dijalankan. Kemudian dari cerita yang disampaikan, menjadi satu studi kasus sekaligus pemantik materi yang dibawakan.<\/p>\n<p>Dalam kesempatan itu, Bambang GAGE, kemudian menyampaikan tips dalam mencari pasar saat memulai usaha. Identifikasi potensi dasar lalu melakukan analisis SWOT (Strenghs, Weakness, Opportunities, Threats)<\/p>\n<p>\u201cCoba cari tahu apa yang dibutuhkan oleh konsumen kemudian melakukan identifikasi kebutuhan. Setelah menentukan kebutuhan, lakukan analisis permintaan dan penawaran. Selain itu, perlu untuk mencari waktu yang tepat untuk meluncurkan produk,\u201d ujar dia yang akrab disapa Bambang GAGE itu.<\/p>\n<p>Menurutnya, perlu untuk peserta WMK ini memahami tipe-tipe pasar bisnis ke bisinis yang terbagi menjadi 3 tipe yaitu, industrial market, reseller market, dan government market.<\/p>\n<p>\u201c5 Strategi pemasaran yang dapat dilakukan untuk meningkatkan penjualan yaitu: (1) Mengenali pelanggan \u2018Pelanggan adalah Raja\u2019; (2) Pilih lokasi strategis; (3) Menggunakan internet marketing; (4) Lakukan promosi; (5) Menjalin hubungan dengan pelanggan melaui media social,\u201d paparnya.<\/p>\n<p>Strategi promosi yang dapat dilakukan, lanjutnya, dengan cara mengenali target pasar, membuat peta konsep untuk pemasaran, masuk ke komunitas bisnis, menggunakan media social dan melakukan endorsement.<\/p>\n<p>\u201cBanyak strategi yang dapat dilakukan, seperti membuat website, membuat promosi video promosi, memberikan diskon khusus, membuat giveaway dan menggunakan marketplace,\u201d pungkasnya. (Fika\/Humas)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ums.ac.id, SOLO \u2013 Sebagai Perguruan Tinggi Pelaksana (PTP) Wirausaha Merdeka (WMK) tahun 2023, Universitas Muhammadiyah Surakarta (UMS) memberikan serangkaian materi sebagai bekal mahasiswa dalam mengembangkan wirausaha. Pemaparan materi tersebut dilaksanakan secara hybrid melalui zoom meeting dan langsung di Ruang Seminar Gedung Edutorium UMS, Senin (8\/8). Setelah mendapatkan pengenalan potensi dan bakat bisnis, materi selanjutnya yang [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7535,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[11,122],"class_list":["post-7534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","tag-terkini","tag-wmk-ums","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bambang GAGE Design, Berikan Strategi Mengenal Pasar Bisnis pada Peserta WMK UMS 2023 - Berita UMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.ums.ac.id\/id\/berita\/bambang-gage-design-berikan-strategi-mengenal-pasar-bisnis-pada-peserta-wmk-ums-2023\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bambang GAGE Design, Berikan Strategi Mengenal Pasar Bisnis pada Peserta WMK UMS 2023 - Berita UMS\" \/>\n<meta property=\"og:description\" content=\"ums.ac.id, SOLO \u2013 Sebagai Perguruan Tinggi Pelaksana (PTP) Wirausaha Merdeka (WMK) tahun 2023, Universitas Muhammadiyah Surakarta (UMS) memberikan serangkaian materi sebagai bekal mahasiswa dalam mengembangkan wirausaha. 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