{"id":7784,"date":"2023-08-25T22:54:34","date_gmt":"2023-08-25T15:54:34","guid":{"rendered":"https:\/\/news.ums.ac.id\/id\/?p=7784"},"modified":"2023-08-25T22:54:34","modified_gmt":"2023-08-25T15:54:34","slug":"peserta-wmk-2023-dikenalkan-seo-dan-sem-untuk-berbisnis","status":"publish","type":"post","link":"https:\/\/news.ums.ac.id\/id\/berita\/peserta-wmk-2023-dikenalkan-seo-dan-sem-untuk-berbisnis\/","title":{"rendered":"Peserta WMK 2023 Dikenalkan SEO dan SEM untuk Berbisnis"},"content":{"rendered":"<p><strong>ums.ac.id, SURAKARTA<\/strong> \u2013 Universitas Muhammadiyah Surakarta (UMS) selaku universitas penyelenggara Wirausaha Kampus Merdeka (WMK) 2023, memberikan Workshop dan Seminar terakhir kepada Mahasiswa peserta WMK, sebelum magang dan terjun ke Usaha Mikro Kecil dan Menengah (UMKM) sebagai mitra. Acara ini berlangsung di Gedung Edutorium KH. Ahmad Dahlan UMS, Kamis (24\/8)<\/p>\n<p>Rangkaian acara Workshop dan Seminar yang telah dilaksanakan sepanjang Agustus 2023 ini, terus mendatangkan narasumber yang telah bergelut di bidang wirausaha, baik dari akademisi, praktisi hingga pengusaha yang telah meraup sukses.<\/p>\n<p>Fikri Kurniawan, S.T., Co Founder Jogjaasik.com dan Ayana Media Consulting, yang 10 tahun telah berpengalaman di bidang Search Engine Optimization (SEO) dan Search Engine Marketing (SEM), berbagi materi tentang dasar marketing online kepada Mahasiswa peserta WMK. Ia menggunakan Google Trends dan Google Suggest untuk membantu mendapatkan data yang berpotensi untuk menaikkan penjualan.<\/p>\n<p>\u201cRiset kata kunci dengan mencari sebutan yang sering digunakan orang-orang untuk barang yang kita jual. Posisikan Anda sebagai pelanggan, bukan sebagai pelaku bisnis. Semua ini bukan hanya tentang brand bisnis tapi kata apa yang mereka cari sehingga menemukan kita,\u201d ucap Fikri.<\/p>\n<p>Fikri melanjutkan, secara sederhana berjualan di media sosial sama seperti berjualan keliling. Menurutnya, sebagai seorang pebisnis harus mencari celah untuk mendapatkan perhatian pembeli.<\/p>\n<p>\u201cPada dasarnya orang yang bermain media sosial tidak mau ditawari barang yang kita jual karena konsumen di media sosial belum tentu butuh. Tapi kita cari cara buat mereka menginginkan barang yang kita jual,\u201d jelas Fikri.<\/p>\n<p>Ia juga menambahkan, saat ini periklanan sudah dapat di akses diberbagai platform seperti Website, Google My Business, SEO dan SEM, serta social media. Setiap kanal digital memiliki perbedaan karakter masing-masing, dan gunakan kanal digital tersebut sesuai kebutuhan iklan. (Eva\/Humas)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ums.ac.id, SURAKARTA \u2013 Universitas Muhammadiyah Surakarta (UMS) selaku universitas penyelenggara Wirausaha Kampus Merdeka (WMK) 2023, memberikan Workshop dan Seminar terakhir kepada Mahasiswa peserta WMK, sebelum magang dan terjun ke Usaha Mikro Kecil dan Menengah (UMKM) sebagai mitra. Acara ini berlangsung di Gedung Edutorium KH. Ahmad Dahlan UMS, Kamis (24\/8) Rangkaian acara Workshop dan Seminar yang [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7785,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[11],"class_list":["post-7784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","tag-terkini","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peserta WMK 2023 Dikenalkan SEO dan SEM untuk Berbisnis - Berita UMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.ums.ac.id\/id\/berita\/peserta-wmk-2023-dikenalkan-seo-dan-sem-untuk-berbisnis\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peserta WMK 2023 Dikenalkan SEO dan SEM untuk Berbisnis - Berita UMS\" \/>\n<meta property=\"og:description\" content=\"ums.ac.id, SURAKARTA \u2013 Universitas Muhammadiyah Surakarta (UMS) selaku universitas penyelenggara Wirausaha Kampus Merdeka (WMK) 2023, memberikan Workshop dan Seminar terakhir kepada Mahasiswa peserta WMK, sebelum magang dan terjun ke Usaha Mikro Kecil dan Menengah (UMKM) sebagai mitra. 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